Why I chose Sereno Group:

I wanted to be part of a locally owned cooperative company that still has cutting edge marketing and technology and is connected to the Silicon Valley, which is the driver for our market here in Santa Cruz. However, there is a bigger purpose here, one that I support wholeheartedly.

If you know anything about Yvon Chouinard, founder of Patagonia, you cannot help but respect and admire his approach to business. That approach was a huge influence when this company was formed. Check out more about him here.

Sereno Group shares the same relationship with their agents and staff that I do with my clients and that is very important to me. It is a philosophy of honesty and kindness. The care and respect that they show stretches into their commitment to a greater purpose than making money. It strives to give back tot he community. The One Percent for Good program is evidence of that.

We are a family here, caring for each other and our community. I am proud to be a Sereno Group Realtor.


Sereno Group Real Estate

In 2006, a small group of dedicated, experienced, top-performing producers in the local real estate market broke from the tradition of the large scale, corporate and often impersonal Real Estate mega companies to form an upscale, boutique agency with an unprecedented knowledge of the local market and community and the pledge to be the single positive difference in each client’s experience. Sereno Group has strategically carved its position as one of the top four most productive (in terms of overall annual sales volume) residential real estate sales firms based in San Mateo, Santa Clara, and Santa Cruz Counties. Sereno Group’s sales team also enjoys the highest per agent productivity by up to three times as compared to all other leading residential real estate brokerages in Silicon Valley and in the Pacific Coastal Markets. Furthermore, Sereno Group was named on the RealTrends prestigious list of Top Firms Ranked by Closed Sales Volume per Sales Associate, ranking among the top 5 for all brokerages in the United States.

We are the best and the brightest top producing agents in the Silicon Valley and Santa Cruz Coastal areas and have agreed to work collaboratively to leverage our talents and to ensure the success of every opportunity for our clients. Our team is made up of proven industry leaders who understand the importance of client relations and quality service, ensuring consistent, responsible representation. We are focused on the quality of our team, not the quantity of our sales force.

Sereno Group is further committed to creating a business that approaches and aspires to be socially conscious and environmentally sustainable. By forming in-house environmental and philanthropic committees, it is our mission to create a culture that is mindful of our responsibility to our earth and to our community. We are continually exploring ways in which to improve our use of resources and our ability to support the community through volunteering, support and philanthropy.


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